Role
Design Lead spearheading redesign efforts for Platoon for Artists (P4A) from concept to execution. Help define UX roll out strategy with alignment with business priorities and development timeline. Partner closely with Product and Ops team to understand workflow requirements, user pain points to identify key areas of improvement.
Overview
Redesign Platoon's artist platform to enhance user experience, streamline workflows for independent artists, and integrate advanced data analytics and marketing tools. The new design was intended to improve ease of use, optimize distribution and promotion efforts, and empower artists to manage their careers with better insights and resources.
Goal
Our goal is deliver a visually cohesive and efficient experience for our artists and streamline workflow for our internal team members. Strengthen efforts to maximize PLATOON’s streaming and revenue potential. Align and support different team functions to deliver a best-in-class, scalable label service.
Approach
Define redesign strategy and roll out
Identify core experiences as priority
Apply new branding and visual language
Improve key UX flows with UI enhancements
Challenges
Technical and resource limitations
Third party software dependency
Backend data integration
Outcome
Cohesive end-to-end user experience
Increase in operational efficiency
Enhanced artist productivity
Increased artist self-promotion and marketing
Higher overall satisfaction
