As a product designer with a foundation in visual design, I see design as both an expressive medium and a way to solve complex problems. I enjoy transforming scattered concepts into meaningful experiences by finding the right balance between structure and creativity.
My most recent work has focused on redesigns, where the challenges have taught me to look beyond the surface, uncover opportunities, and better understand user needs. This process has given me a unique ability to dissect elements and thoughtfully rebuild them into more intuitive solutions, allowing me to create products that are visually compelling, functional, and delightful.
Experience in Media and Entertainment
My design work spans tech (Apple, CNET), entertainment (Live Nation), and startups (Topline Game Labs), where I’ve developed digital media tools, platforms, and content delivery services.
High-Impact Projects
I’ve led redesign efforts for internal tools, consumer platforms, and major product updates. Through design thinking, I’ve tackled complex challenges, improved user engagement, and contributed to business growth across a variety of platforms.
Designing for Scale and Impact
With products used by millions daily at Ticketmaster and Apple, my focus has been on streamlining user experiences and optimizing processes to ensure everything runs smoothly at scale.
Track Record in Innovative Product Development
I’ve been part of groundbreaking launches like the App Store for iTunes, helping develop media tools at Apple that pushed the boundaries of what’s possible and created lasting impact for users.
2024 // Freelance
2020-23 // Apple, AMP, Platoon
2017-20 // Live Nation
2013-16 // Topline Game Labs
2007-13 // Apple, iTunes Store
2005-07 // CNET
BA, New Media Design
Academy of Art University, 2004
Certification
Business Administration, UC Berkeley Extension, Summer 2024, Ongoing
Product Management, UC Berkeley Executive Education, Fall 2023
Instructional Design, ELVTR, Fall 2023
Women's Leadership Institute, UCLA Anderson School of Management, Spring 2023