Overview
Content design in the context of the iTunes Store encompasses the overall presentation of media assets. Well designed storefront captures users’ attention immediately. The artwork serves as the first point of contact between the user and the content that draw users to further exploration. Assets are created with a keen focus on visual appeal, guide fan behavior by connecting fans to artist they love. The promotional designs serve as a key tool in content discovery and fan engagement.
Role
As part of Apple Media Products team, under Music, I created visual assets for featured curated playlists, exclusive releases, and editorial content to help users discover new music. Content includes graphic teasers and headlines on storefronts and genre pages, artist pages, and events. Production of over 40+ artwork for weekly store refresh.
Goals
Focus on content discovery
Promote new releases and exclusives
Highlight special promotions
Drive sales and engagement
Creating storefront art and promotional content involves a detailed process where we focus on visual aesthetics adhering to Apple’s design standards while maintaining artist intended vision. Consistency across platforms is a must and high visual quality is standard.
